In 2011 our founder landed in New York the way most European companies still arrive: no contacts, no network, and no real idea of how things worked here.

He still has the spreadsheet. 250 job applications, one row each.

That was the first lesson: perseverance. The US rewards those who keep showing up long after it would seem reasonable to stop. Every company we work with goes through its own version of that spreadsheet.

The second lesson came at a casual event. He met someone who was looking for a profile like his, and that conversation opened the door to his role at Banco Santander. In the US, the doors that matter often open in person, in rooms you almost did not walk into.

The third lesson was to say yes to what he had never done. He joined corporate investment banking with no previous experience in it. He had some of the skills they were looking for, and he learned the rest. He never thought he could do that job. He could.

Then people back home started asking for his help. One company wanted to land in a specific New York incubator and had no idea how to get there. He said he would help. The first ones were favors. By 2013 it was clear this was a job, and Leebow Partners was born.

Those three lessons are still how we work. Keep showing up. Be in the room. Adapt to what the market needs, even when it is something you have never done before.

The founders who call us today are where he was in 2011. Their products face the same test: what works at home has to be adapted to work here. The difference is that they no longer have to do it alone.